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'I need to make my product or brand more relevant to culture and consumers'
'I need to express my brand more consistently across touch points'
'I need to build my brand internally'
'I need to have an objective and efficient design and design decision process'
'I need maximise the effectiveness of my brand experience'
case study
—
Sony
sony's
Asia Pacific headquarters in Singapore
engaged
span consulting
to share ways of improving marketing effectiveness.
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