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'I need to make my product or brand more relevant to culture and consumers'
'I need to express my brand more consistently across touch points'
'I need to build my brand internally'
'I need to have an objective and efficient design and design decision process'
'I need maximise the effectiveness of my brand experience'
case study
—
LG
lg electronics'
mobile group had high brand
awareness, attractive products, and some market
successes in Europe, but recognised that they
should
be performing better among the youth demographic —
tomorrow's customer base
.
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