Span Consulting I Is I Case Study

'I need to understand my
customers deeply'

‘I need to organise my
brand architecture’

‘I need to create or understand the essence of my product or brand‘

‘I need to differentiate my product
or brand from competitors’

'I need to name my brand,
product, or service'

case study — Sembcorp
sembcorp, a top-ten Singapore brand including water and utilities businesses, found itself with over 20 new subsidiaries, organisational cultures, brand names, and visual identities worldwide after a major acquisition.

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