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'I need to understand my
customers deeply’
‘I need to organise my
brand architecture’
‘I need to create or understand the essence of my product or brand‘
‘I need to differentiate my product
or brand from competitors’
'I need to name my brand,
product, or service'
case study
—
Acer Wistron
wistron
, a division of Taiwan's computer giant
acer
, knows that China is
the
future sales growth opportunity. But they did not yet understand mainland Chinese consumers.
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